Case Study: Smartfolio® App Boosts Harry Major Machine’s Customer Communication
Harry Major Machine is a leader in the field of automation manufacturing and industrial parts washing equipment, excelling in major automation programs as well as small areas of automation equipment and industrial washers. Founded in 1962 by Mr. Harry Major, the company has a 100,000-square-foot facility located in Clinton Township, MI, where all engineering, sales, manufacturing, and assembly operations take place. Harry Major Machine also has a 30,000-square-foot facility in Sandy Bedfordshire, England.
Harry Major Machine wanted an innovative, exciting tool for their sales team to use in a variety of sales activities. They also needed a way for their sales team to better communicate product data and share product images with existing customers and prospects.
Harry Major Machine learned about Smartfolio at Automate 2015, an event featuring traditional industrial applications as well as new technologies in the automation field. They instantly admired Smartfolio’s clean design and easy-to-use functionality. Smartfolio is a file sharing tool that allows on-the-go sales and service teams to share files, videos and presentations with customers and with each other 24/7.
The Ken Cook Co. sales team worked closely with Harry Major Machine’s Inside Sales and Marketing team to launch Smartfolio, engaging in discussions, showing them a demo, and communicating software updates and product capabilities.
With Smartfolio, the Harry Major Machine sales team now puts highly detailed content directly at their customers’ fingertips. This content includes images and videos of Harry Major Machine’s equipment as well as factual data that the sales team features during presentations to customers and prospects and in day-to-day communications with their customers. Smartfolio lets Harry Major Machine customers better visualize how to use Harry Major Machine products in their own manufacturing facilities, providing “a sense of instant gratification.” After communications using Smartfolio, Harry Major Machine customers are impressed with their products and are eager to purchase.
Harry Major Machine remarks, “Thank you to the entire [Ken Cook Co.] team for helping us launch this internally! All members of the sales team have been a tremendous help in communicating software updates, explaining product capabilities, and being accessible when questions arise.”